USC Twelve Month Ad Campaign

This was a first for me… a cross season Ad Campaign. The first thing that came to my mind when accepted to shoot this campaign was to remove the natural elements from the story. This had to be worthy of working in stores and for viral for 12 months, mixing with treads and seasons. I decided to shoot in Cape Town again with Steel Productions who assisted us in finding this awesome American Diner. The result rocks, see the BTS video :)

USC Ad Campaign by Adam Angelides Fashion photographer London USC-ad-campaign-adam-angelides-fashion-photographer-0002 USC-ad-campaign-adam-angelides-fashion-photographer-0003 USC-ad-campaign-adam-angelides-fashion-photographer-0004 USC-ad-campaign-adam-angelides-fashion-photographer-0005 USC-ad-campaign-adam-angelides-fashion-photographer-0006 USC-ad-campaign-adam-angelides-fashion-photographer-0007 USC-ad-campaign-adam-angelides-fashion-photographer-0008 USC-ad-campaign-adam-angelides-fashion-photographer-0009 USC-ad-campaign-adam-angelides-fashion-photographer-0010 USC-ad-campaign-adam-angelides-fashion-photographer-0011 USC-ad-campaign-adam-angelides-fashion-photographer-0012 USC-ad-campaign-adam-angelides-fashion-photographer-0013 USC-ad-campaign-adam-angelides-fashion-photographer-0014 USC-ad-campaign-adam-angelides-fashion-photographer-0015

Behind The Scenes:USC-ad-campaign-adam-angelides-fashion-photographer-0016 USC-ad-campaign-adam-angelides-fashion-photographer-0017 USC-ad-campaign-adam-angelides-fashion-photographer-0018

Behind The Scenes Video:

All USC images by Fashion Photographer Adam Angelides