This was a first for me… a cross season Ad Campaign. The first thing that came to my mind when accepted to shoot this campaign was to remove the natural elements from the story. This had to be worthy of working in stores and for viral for 12 months, mixing with treads and seasons. I decided to shoot in Cape Town again with Steel Productions who assisted us in finding this awesome American Diner. The result rocks, see the BTS video

Behind The Scenes:

Behind The Scenes Video:

All USC images by Fashion Photographer Adam Angelides