This one was a first for me… a Christmas campaign. USC have over 80 stores in the UK and wanted to showcase their brand and best selling items. They also wanted to produce some material for P.O.S and viral to help along with the Christmas celebrations. We decided to shoot in London with a 6 member cast… not as easy as you think! Overall, the shoot was a blast, the team had a great time and the images are EVERYWHERE!

In store!

All images by London Fashion Photographer: Adam Angelides