Switzerland was the perfect backdrop for this road trip. We landed and had one of the worst storms in history… on the shoot date! Everything had to be pushed forward one day and you could not believe the contrast in weather, but that’s what happens when you shoot in mountains. Myself, my team and the models flew in to shoot the AW campaign for POS and viral which was rolled out across all USC stores nationally. Epic storms and memories will always be remembered.
Soul Cal Ad Campaign Part 1
